Managing sales, finance and production are all challenges to a start up enterprise. New company operators rarely bring a complete package of experience to their new management role – especially in the area of managing the sales effort. Accordingly, many good, small business enterprises struggle to develop good prospecting and sales systems.

Within the business environment, the internet presents an opportunity to build sales and attract customers for the new enterprise. Many successful companies have entered the market using the internet as major elements in their sales strategies. The reasons for this are simple. Internet readers tend to research product purchases on-line prior to buying. Accordingly, the internet can be used effectively for building revenue and generating sales traffic.

Referring to internet sales as “on-line selling” may be a bit misleading though, as actually selling a product or service usually involves first establishing trust between prospective purchaser and seller. Building trust is an interpersonal task and building trust via the internet is a challenge. “People buy from People” as purchasers want to buy from an individual that will stand by the product or service should unexpected events occur.

Global companies pour huge sums into website development and internet research. The value to these companies is clear – a highly focused web page can yield increased revenue. Social networking, ordering on line and other (Software as a Service or SaaS) business models all provide testimony as to the ability of small enterprises to use the internet to support their sales efforts and build a customer base.

New start-up businesses must attract attention to generate revenue. The internet is an important part of this strategy just as it is for major companies. A web page that accurately delivers useful information can act as a company sales representative on a 24 hour basis.

Techniques such as ‘localization’ also allow business start ups to attract internet traffic by competing in a specific geographic area. Organizations offering narrowly defined products in specific areas, such as Denver Furnace Repair or or a Denver Graphic Designer can use the internet to compete for business in the Denver, Colorado area.

Investing in an on line web sales or marketing initiative can be a difficult decision. Marketing and sales projects cost real dollars and there is no guarantee of a specific outcome or result. Still, a new entity’s presence on the internet can be a huge support to a start up enterprise by attracting readers, distributing useful and valuable information to customers looking for data as part of their purchase process.

How then does a new business use an internet web page to attract attention and build a customer base? A fancy or expensive web design is not essential, but the website should at least communicate some degree of industry competency. The main components though are that the web page must contain a: Specific call to action Clear “Value Proposition”

Call To Action – “Always ask for the Sale!” is the cry of sales managers everywhere. The web page is no different, although closing the deal may not involve an exchange of money for product. Although smaller ticket items or consumable goods with established brand value may be sold on line, many new business websites simply focus on inspiring the reader to provide her/his contact information.

Building a network of potential customers then may be the essential objective of the web page that represents a new business. Building credibility usually requires personal contact with someone representing the enterprise, so actually closing the deal may not be practical using the web page. The call to action in this instance may be something as simple as filling out a data form. The company sales reps then can reach out to provide specific information to the prospect.

Value Proposition – The web page needs to communicate a reasonable expectation of the value the product or service delivers. Without setting these expectations, the potential customer has nothing upon which to base his decision to purchase and no way to calculate a return on his investment should he become a paying client. Bold result statements such as “cut production costs by 15% by” get the reader’s attention, inspire her/him to keep reading and provides a way for the prospect to calculate a Return on Investment (ROI).

New enterprises can use these two simple rules to build their businesses. By attracting potential customers to the business web page and then delivering a call to action and value proposition, these readers can be invited to build a longer term customer relationship with the organization.

SEO Consultants in Denver help business organizations of all sizes compete for additional customers using the worldwide web by improving web traffic and tuning readers into customers.

If you ever need to price around for SEO services you might begin to wonder why there seems to be such a wide range in fees from one SEO company to another. It’s not uncommon to find prices ranging anywhere from a few hundred dollars to well over a thousand dollars per month for what appears to be the same type of service. You may also be asking yourself why these charges seem so high to begin with.

The process that an SEO Company must follow in order to achieve improved search engine rankings for your website includes certain activities that can be very labor intensive such as link building and on-page editing. Any SEO expert worth having on your team will be doing these tedious chores by hand and it’s this process that will be taking up many hundreds if not thousands of hours of his time, that is, if he’s doing his job correctly. If you’re not able to do this type of work yourself then you’re going to have to pay someone else to spend all that time doing it for you and it’s these large chunks of timed labor that are largely responsible for what might appear to be large fees for SEO marketing services.

The fact is that no matter how small or large an SEO company may be, someone has to be paid to sit down and actually do all the tedious tasks associated with good search engine optimization and this is the reason why you’ll see fees that can reach well beyond $1,000 per month. The only way to try negotiating your monthly fee to a lower level would be to request a lower priority placed upon your account where you’d allow your SEO project to receive a lower amount of time spent each week, but keep in mind this is likely to delay your results over the long run as well, so it all evens out either way you do it.

Since the amount of time and labor being spent on your project each week (or each month) is such a major factor in determining your short term costs it stands to reason that you should probably be wanting to discuss this factor with your chosen SEO company or specialist. When looking around for a new service take notice if they are willing and open to discuss the matter with you or not. Asking for monthly updates that clearly show their progress and time spent is also a smart idea. You can’t expect too much progress in too short a time period as these things take time but you should still be updated and have the information provided to you nonetheless.

All things considered, an SEO company who is good at what they do and who can achieve the goals which you have set for them certainly deserves to be paid a fair wage for their time and expertise. At the same time you need to pay careful attention to the time being spent and their attentiveness to your project. The competitiveness of your specific key phrases will also have a large impact on the amount of time that is required for your project so expect to pay more for higher profile words or phrases. The more open your perspective SEO expert is to these types of discussions the more informed you can be and hopefully will help you to make the right decision for yourself in the end.

Looking to find the best deal on SEO Marketing Services, then visit www.the-web-manager.com to find the best advice from a well respected SEO Company .

Successful companies invest in brand image and in establishing a solid leadership image in their industry. Companies of all sizes can utilize the same strategies though, to compete for new revenue. Development of an effective internet message strategy requires an investment of time and effort. This investment usually pays off with increased sales.

Most organizations utilize the company website as the major communication tool to interact with customers and prospects. Effective use of this tool though requires understanding of customer behavior and the level of internet and web skill users typically possess. Savvy business markets know the level of internet skill that current customers have and have taken the time to build a consumer profile that outlines who the usual customers are and how they acquire data and information.

Start Up enterprises or new businesses may have more difficulty because they lack an established client list, but research into client purchasing behavior can overcome this in the early stages. Gathering research and consumer data is necessary though, to help formulate a communication strategy that will effectively reach new and potential customers.

Consultants can help gather this information and organize it into an effective message plan. SEO Consultants in Denver has used this basic framework to guide clients through development and implementation of an internet message start-up companies and new organizations will have to invest time and creativity in developing a consumer profile for use in their message plan.

A good message and communications strategy will establish: Credibility Leadership Depth of knowledge Confidence

Understanding how your current customers use the web, you can build your messages to address points that establish you as the leader in your line of business. Here are a few techniques.

Credibility: Providing information helpful to prospective customers is always a good idea. Blogging or posting common questions that consumers in the field frequently face can establish the company as one that is effectively “on the same side” as the customer. Including little known industry facts are also useful. Purchasers new to the industry will appreciate knowing the experiences of others – particularly as they navigate unfamiliar territory.

When future questions arise, these readers will remember your ability and willingness to provide useful help and information. If your customers frequently use the web to research product features or location, you can address concerns about product reliability, ease of acquisition (shipping or delivery features that you provide). Understanding the reasons your customers use the internet is important to structuring the credibility message.

Leadership: Success stories provided by current customers are extremely useful in building a leadership image. Stories detailing how the business helped clients achieve greater profit margins or decrease expenditures are great inclusions. Newer companies or start-ups of course don’t have the experience base to draw upon, but with a little creativity and perhaps a performance guarantee, a lack of experience can be overcome.

Story telling is a proven method of delivering information. Focusing on how clients realized the value of the product or service should be included on the company website or blog. New companies won’t take long to acquire a few of these stories. Maintaining a log of these customer experiences is necessary to build into the message strategy as the company matures.

Depth of Knowledge: This can be difficult to establish with the reader without boring him with details. Still, building trust with your reader that you have the depth of knowledge to solve her/his problems is ‘key.’ Again, story-telling or case studies are useful.

Questions that customers asked in the past are also useful to include in the web page content. These questions are relevant to future customers. Providing answers and solutions in advance allows the company to build brand image around its depth of knowledge.

Confidence: Return on Investment or ROI is the ultimate measure of success in the customer relationship. If ROI is delivered, the customer is happy. The value or essential element that provides ROI requires client success stories. Customers want confidence in their investment in the company product or service.

Prospective customers are willing to invest in products and services if value is delivered. The message strategy needs to minimize the perceived risk held by the prospect. Telling stories that communicate the results other customers received reduces the level of perceived risk.

Building a message strategy that addresses each of these communication objectives can over time, increase business and revenue earned or supported by communication on the internet. The methodology can also increase internet traffic and convert readers into customers.

SEO Consultants Denver helps clients nationwide attract new business income streams and earn new sales using proven Search Engine Optimization and internet market communication processes and methods. Specializing in article market communication and link building, the company serves both service and manufacturing companies.

You check your traffic every day but all you find are tumbleweeds blowing across the landscape of your blog. Well, there’s a reason you’re not building readership. Your blog sucks. Most do, and all for the same reasons. The same 7 reasons.

1. Your articles are boring – Remember that thick book we all have to go through during high school? Hint: Textbooks. Aren’t they the most boring thing we ever come across. Why? There’s no life in the writing. It’s robotic. Write like you talk or you’re going to make your readers fall asleep. Yep, just the same way we did back then.

2. Your blog revolves around you – Unless you are a celebrity, no one cares about what’s been going on with your life. Instead of personal ramblings, you’re way more likely to gain loyal readers by sharing tips that can help solve their problems.

3. You’re repeating what others are saying – So what’s the whole point of reading your blog? I’m not saying you shouldn’t gain insight on what to write by reading other blogs, but always make sure to put your OWN two cent on the matter. Not a blatant copy paste of other peoples work.

4. Oh no, not your favorite music on auto-play! – So as soon as I access your blog, the ukulele string quartet starts playing? I’d rather hear an accordion band. Don’t add music to your site. Half the people won’t like it and the other half will find it’s a distraction.

5. Nothing but a wall of text – I’ve written many articles on what makes a good articles. Not once is this point missed out. It’s that important. And remember to put some relevant pictures to go along with your articles. It may take some time to find one, but it’s well worth the effort.

6. You post once a month – A week, that’s the most it will take for your readers to remember your blog no matter how good and funny your articles may be. This is not true for seasoned blogs, but definitely true for new blogs. I recommend three posts for every new bloggers out there, to keep the momentum going.

7. Your blog design is lame – I’m sure you heard of the importance of having a good first impression. That applies to blog, unfortunately. If your design is unprofessional and clumsy, chances are, they are not going to read what you have to say. It’s sad, I know.

What’s your opinion? Have any to share?

Nik Imran is the author of IMakeABlog, a blog that provides guide on how to make a blog. If you have no clue as to what constitute a blog, you can check his article where he answers the most basic question in elaborate fashion. What is a blog?

CSS enhancements

Spry is Dreamweaver’s Ajax solution which uses JavaScript and CSS to add sophisticated interactivity to your web pages. Dreamweaver CS4 includes some useful additions to its existing range of Spry widgets. For example, the Spry Tooltip widget allows you to create a tooltip which will appear when the mouse is placed over the specified text or object. Since the tooltip is inside a DIV element, this offers tremendous flexibility as to the appearance of the tooltip. For example, it could include an image or a Flash movie.

In Dreamweaver CS4, the Property Inspector contains buttons which allow you to switch between HTML and CSS options. When working in the CSS options, you can now target a specific CSS rule before choosing an attribute or, if necessary, create a new rule.

Additions to Dreamweaver’s Spry Widgets

Spry is Dreamweaver’s Ajax solution which uses JavaScript and CSS to add sophisticated interactivity to your web pages. Dreamweaver CS4 includes some useful additions to its existing range of Spry widgets. The Spry Validation Password widget allows you to specify the minimum and maximum number of characters, numbers, uppercase and special characters which can be included in the password entered. The Spry Validation Confirm widget checks that the entries in two fields are identical and displays a customizable error is they are not. This makes it ideal for creating “Password/Confirm Password” or “Email/Confirm Email” functionality.

Photoshop images are can be inserted using the same techniques as inserting any other image file: Insert – Image; dragging from the Files panel; dragging from the Assets panel; or using the Insert toolbar. A Photoshop-style Optimise window automatically appears and you can choose the settings appropriate for that particular image usually GIF, JPEG or PNG.

Inserting Photoshop Smart Objects

HTML is a notoriously sparse environment which relies on files created with other technologies to add functionality to web pages. Typical examples of related files are server-side includes, CSS, JavaScript and XML. Dreamweaver now includes a feature called “Related Files” which enables you to edit the content of such files, without having to open them separately, and to instantly see the effect of your changes on the main file.

Whenever you open a file which contains linked files, Dreamweaver displays each of the linked files in the Related Files Bar. To access a related file just click on its name. If you make any changes to a related file and asterisk appears next to its name in the Related Files Bar to remind you to save your changes. When you do, the impact of the changes is immediately visible in the main file.

Once the image has been imported, an icon is displayed in the upper left of the image indicating that it is a smart object. Also, in the Property Inspector, the location of the original PSD file is shown in a box marked “Original”.

The fact that the image is a smart object means that if we resize it in Dreamweaver, it will automatically be re-optimised and a new version of the image will be generated with the new dimensions. (In previous versions, resizing an image would mean that the browser was responsible for resizing leading to poor image quality.

Photoshop images are can be inserted using the same techniques as inserting any other image file: Insert – Image; dragging from the Files panel; dragging from the Assets panel; or using the Insert toolbar. A Photoshop-style Optimise window automatically appears and you can choose the settings appropriate for that particular image usually GIF, JPEG or PNG.

The Property Inspector can be used to change the attributes of any element you select on an HTML page. In previous versions of Dreamweaver, changing the attributes of highlighted text would cause the program to create CSS classes with names like “Style1″, “Style2″, etc. in the head area of the current page. This random creation of styles was often responsible for getting new web developers into bad habits.

In Dreamweaver CS4, the Property Inspector contains buttons which allow you to switch between HTML and CSS options. When working in the CSS options, you can now target a specific CSS rule before choosing an attribute or, if necessary, create a new rule.

The author is a training consultant with TrainingCompany.Com, a UK IT training company offering Adobe Dreamweaver training courses at their central London training centre.

One popular post can bring your more traffic and links than a month’s worth of your usual content. In this post, I want to set you a challenge with the potential to launch your blog into the stratosphere. So make sure to use these tips and make the next post you write your most popular post ever.

1. Time is more important than talent – In the end of the day, it’s really matter of how much effort and time you put into your article. If you work on something for six hours, you can bet it will be good. With more time, you can refine, format and fill your post with plenty of value.

2. Use your best idea – A post will never become wildly popular unless it fulfills a need, and does so emphatically. To generate ideas, there are lots of questions you can ask yourselves. For example, what is something your niche wants but hasn’t got yet?

3. Use formatting to your advantage – These days, a post can never become popular without the help of social media. However, social media users are notoriously spoiled for choice. Use formatting to emphasize the best aspects of your post. Hone in on your funniest lines, your most profound bits of advice, your best resources. Make them stand out.

4. Brainstorm headlines – The importance of headline is often understated. Whenever I choose to read an article, how I would decide which to read is by browsing the headlines. I’m sure that is the same for everyone else. That’s right; headlines serve the purpose of drawing attention of readers to read your articles. So make sure to take some time to brainstorm your headlines.

5. Send messages with links – The best way to get a blogger to investigate your blog is by linking to them. We’ve got a natural desire to know what’s being said about us. If your post becomes really popular, each link inside it should send enough traffic outwards to be worth investigating. Be generous with your outbound links when writing your most popular post. It gives other bloggers an incentive to link to you, because it’s ultimately more promotion for them.

6. Beauty is in the eye of the beholder – If your post looks good, it will draw readers in. Take the time to add images, thumbnails and formatting to what you create. Make your post a visual feast. With so much web content presented in a bland way, your post is guaranteed to stand out.

7. Edit your post – Good writing is in the editing. Before you hit the submit button, re-read your post and cut out the stuff that you don’t need.

Nik Imran is the author of IMakeABlog, a blog that provides guide on blog setup. You can check out his guide on how to install wordpress.

While starting a money making blog may not be the easiest thing to do, it won’t be the hardest thing you’ve ever done either!

If you’re just starting out I would suggest you set-up a Blogspot blog. They are free and easy to monetize. Blogspot, also called Blogger, is owned by Google so setting up AdSense is really a snap.

The very best way (I think) to make money online is by setting up a hosted Wordpress.org blog. It’s widely felt that a hosted blog gets more “respect” from the search engines (you want the search engines to like your blog!!) If you feel you can’t afford the $10.00 it costs for hosting than a Blogger blog or any of the other free platforms is the way to go.

Whether you are using a hosted blog or a free one you should choose a niche that you know something about. Why? Because if you are “into” whatever you’re going to blog about (your niche) you will find writing content much faster and easier. The trick to easy content creation is knowing your subject well!

Also in the first stages of choosing your niche you should try to get into your future visitors heads and figure out just what it is you’ll be able to sell to them. You want to make money right? Then as an Internet Marketer and blogger this should be your ultimate goal (and deserves a good deal of thought.)

There are more than a few ways to make money online, but I feel running a successful blog to be one of the best. Why? Because it gets you writing a lot of content (which you need to get good at) and gets your name out there (as an expert in your niche hopefully!)

If you choose a niche you are passionate about some of your readers will share your passion and become part of your community of like minded individuals. Work within this community, build relationships, cause in the end that’s what making money online is all about (to my way of thinking anyways) building relationships, and working with people.

Enjoy your blogging, get good at it, think about traffic and money making opportunities, but don’t obsess about it. Who knows you may want to enter a second niche, than a third, heck this could be the start of something big!

Visit my blog, so I can show you How To Make Money Online

Probably the most important single investment any website owner can make is search engine optimization, also known as SEO. Every year the strategies that go into effective SEO become a just a little more advanced and a little more specific. Search engines themselves are constantly refined, responding to user queries more accurately, and recognizing more spam sites. And as search engines evolve, website owners everywhere need to review their SEO strategies every year to make sure they are still the best available.

Once upon a time, in the’90’s, SEO was very simple. You built your website. You added some meta tags. You chose keywords, probably repeating them over and over, hoping to draw traffic. Ten years ago and more, spider technology was relatively new, and users were easier to please. The Internet was sufficiently new that users were satisfied with simple matches that were just “kind of close” to what they were seeking.

Up to and into 2009, search engines have worked tirelessly to make their searches much more accurate, and Google is the best example of that. Their original algorithm gave much more weight to back-link counting and prioritizing. That means that you would get more credit for a link to your website from a well respected website than one that was just created, and that the more links you had of high value, the better you?d perform in search results. Additionally, keyword anchor text for those links would optimize your site for specific keywords through links.

Keyword-rich links from high-value external sites is still the most effective way to raise your page rankings on Google. Nowadays, however, content also counts. Google and the other search engines have been working hard to discern quality content from content that may not be spam, but isn’t original and informative and really worth a visitor’s time. To a certain extent, your website still has to win a popularity contest, because back-links continue to count. But the new natural language filters don’t just differentiate between natural language and spam. They give you increasing credit for increasing readability and originality of your content.

Google and the other search engines have begun to distill word patterns from the news, from books, and online sources to contrast and reject keyword stuffing. This has made the quality of content on your site a lot more important than it used to be. Where website owners once made a point of stuffing a page with 4%, 5%, 6%, or even 7% or more of a keyword, now the optimal percentage is just 3 to 4 keywords per 100 words in text. Google now values natural speech and rejects repetitive use of keywords, even when it falls below the threshold for spam.

The top SEO strategy in 2009 is to make copy that is keyword optimized, but reads naturally. Copy should not just house keywords; it should also be appealing to the reader. Keyword-rich external links, however, are still important, and you still need to keep your keyword density up to 3 or 4%. Maintain a natural flow of meaningful text with just enough keywords and Google with reward you with higher page rankings.

Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.

HTML is a markup language used to create documents designed to be accessed across the World Wide Web using browser software such as Internet Explorer or Firefox. The version of HTML in current use is known as XHTML, a stricter, rationalised version of the original HTML specification. One key thing to note about HTML and XHTML pages is that they describe the content and structure of the page rather than the position and presentation of the elements on the page.

The first significant difference between an HTML and XHTML page is the document type definition. There are several ways in which this specification can be done in Adobe Dreamweaver. One of the most convenient is to go to the Modify menu and choose Page Properties. Here, in the category marked Title/Encoding, one of the options reads Document Type (DTD).

There are quite a few options available in the drop-down menu next to this setting, some relating to HTML version 4 and some to XHTML version 1. These DTD settings specify the rules that the mark-up language must follow so that the browsers can render the content correctly. For any new content you may be creating, the best specification to choose is XHTML 1.0 transitional since it uses the current XHTML specification while allowing backward compatibility with slightly older browsers.

When looking at an HTML page, the structural content is perhaps not immediately apparent. However Dreamweaver provides a number of useful ways of keeping tabs on the structure of your web page content. One of these is known as the Tag Selector. Wherever the cursor is positioned, the HTML code relating to that part of the page is displayed in the bottom left of the page on the Status Bar in an area called the Tag Selector.

When the browser reads the page, the tags surrounding text and other elements communicate to the browser the structural importance of each element. Thus, for example, the H1 tag tells the browser that a piece of text is a major heading, while the H2 tag signifies a sub-heading, and so on. When these tags are displayed in the Tag Selector, you can get an idea of the structure of the page and you can also click on any tag to select the element(s) it contains.

Although the tags tell the browser the structural importance of each element, the HTML page doesn’t contain any information that helps the browser decide how each element should be displayed. This is the role of CSS (Cascading Style Sheets). An XHTML page is pretty similar to an HTML page. However, its syntax is stricter. Let’s take a look at some examples…

XHTML is case sensitive: HTML is not. In XHTML, tags are always lowercase so the H1 tag has to be written h1. In HTML H1 or h1 can be used.

In XHTML, the closing tag is obligatory: in HTML it is permissible to have an opening tag without a closing tag. One such example is a horizontal rule (hr) which creates a dividing line between two sections on a webpage. This element is represented by a single tag, since it can never be used as a container. In XHTML, there is a special syntax for such elements: a single tag which is both an opening and closing tag (hr/). In HTML, the single opening tag is used with no closing tag (hr).

In summary, XHTML is the current version of HTML and this is the standard that you should use for any new projects. However, existing projects that you may inherit may well contain HTML rather the XHTML. Therefore, you should be aware of both. Remember also that HTML and XHTML describe only the structure of web page content: neither of them should contain information regarding the presentation and display of this content. The display and presentation of web content should be done using CSS.

Author is a developer and trainer with Macresource Computer Solutions, an independent computer training company offering Adobe Dreamweaver training courses at their central London training centre.

Working for a company that runs Dreamweaver training courses, I am increasingly finding that there is no longer a typical user of this great web development program. Dreamweaver users now seem to come from all different types of company and from all walks of life: private individuals, financial people, marketing people, people in the health service, academicians It seems everyone needs to learn the basics of web development nowadays.

Just as the use of a graphical interface has changed computing, making it more user-friendly, the use of Adobe Dreamweaver renders people with limited understanding of web construction capable of putting together a quality site. It is also an excellent platform for learning how web sites should be put together. For example, when you create a new page, Dreamweaver lets you choose from a series of standard layouts based on CSS (Cascading Style Sheets), the recommended specification for creating web pages. The code produced by Dreamweaver contains useful comments explaining how the page layout works.

Many small organisations have already learned to rely on Adobe Dreamweaver to build and manage their own website, creating and modifying pages and then uploading them via FTP to make them live and available to the public. Those organisations with a more urgent need to establish a web presence may still turn to a professional web development companies to get them started and then use Adobe Dreamweaver when changes need to be made, often saving themselves a small fortune.

Another way that companies can save a few bucks is by commissioning web designers to create Dreamweaver templates and then using these templates in-house to build the website themselves. This also has the benefit of allowing organizations to maintain control of their site from the outset.

Although Dreamweaver is simple to use, it is unlikely that the average user can simple load it onto their machine and start using it effectively. Most people will benefit from having some Dreamweaver training. This will show them which are the essential aspects of the program and the process of creating a basic site and making it live. A good Dreamweaver training course will also give users an overview of the may web technologies, the underlying code, which Dreamweaver uses as the users visually create their web pages.

One of the best ways to make a site useful for visitors is making it interactive, allowing users to search for the specific content that they want. By attending an advanced Dreamweaver training course, staff within an organization can learn to add database-driven content to their website using technologies such as ASP, PHP or ColdFusion. And, here again, Dreamweaver does the lion’s share of the work, allowing users to create sophisticated search and results pages using the same simply point-and-click and drag-and-drop techniques used to create basic content.

Author is a developer and trainer with Macresource Computer Solutions, an independent computer training company offering Adobe Dreamweaver training courses at their central London training centre.