Probably the most important single investment any website owner can make is search engine optimization, also known as SEO. Every year the strategies that go into effective SEO become a just a little more advanced and a little more specific. Search engines themselves are constantly refined, responding to user queries more accurately, and recognizing more spam sites. And as search engines evolve, website owners everywhere need to review their SEO strategies every year to make sure they are still the best available.

Once upon a time, in the’90’s, SEO was very simple. You built your website. You added some meta tags. You chose keywords, probably repeating them over and over, hoping to draw traffic. Ten years ago and more, spider technology was relatively new, and users were easier to please. The Internet was sufficiently new that users were satisfied with simple matches that were just “kind of close” to what they were seeking.

Up to and into 2009, search engines have worked tirelessly to make their searches much more accurate, and Google is the best example of that. Their original algorithm gave much more weight to back-link counting and prioritizing. That means that you would get more credit for a link to your website from a well respected website than one that was just created, and that the more links you had of high value, the better you?d perform in search results. Additionally, keyword anchor text for those links would optimize your site for specific keywords through links.

Keyword-rich links from high-value external sites is still the most effective way to raise your page rankings on Google. Nowadays, however, content also counts. Google and the other search engines have been working hard to discern quality content from content that may not be spam, but isn’t original and informative and really worth a visitor’s time. To a certain extent, your website still has to win a popularity contest, because back-links continue to count. But the new natural language filters don’t just differentiate between natural language and spam. They give you increasing credit for increasing readability and originality of your content.

Google and the other search engines have begun to distill word patterns from the news, from books, and online sources to contrast and reject keyword stuffing. This has made the quality of content on your site a lot more important than it used to be. Where website owners once made a point of stuffing a page with 4%, 5%, 6%, or even 7% or more of a keyword, now the optimal percentage is just 3 to 4 keywords per 100 words in text. Google now values natural speech and rejects repetitive use of keywords, even when it falls below the threshold for spam.

The top SEO strategy in 2009 is to make copy that is keyword optimized, but reads naturally. Copy should not just house keywords; it should also be appealing to the reader. Keyword-rich external links, however, are still important, and you still need to keep your keyword density up to 3 or 4%. Maintain a natural flow of meaningful text with just enough keywords and Google with reward you with higher page rankings.

Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.

The internet is so huge that it is the place of choice for business owner looking for extra exposure for their products or services. The ability to reach millions of potential customers with a few clicks of the mouse is the internet’s biggest strength. The internet’ strength can also be a weakness if you do not know how to navigate through the competition that such a huge market creates.

The keys to overcoming the many obstacles and rising to the top can be achieve by learning 3 simple principles.

Principle #1: Knowing When to Market

There are specific days on the internet that produce better results than others. When you know what these specific days and times are, you can literally propel you online results overnight. Many marketers that do not learn this principle more often than not end quitting on a good easy money making marketing technique.

Principle #1: Knowing When to Market

Having the right easy money making opportunity and not where knowing where to market it is just like putting your money in a big pile and burning it. Where you market is very important to your online success. There are many advertising opportunities on the internet but not all of them yield results. You can choose to continue to play trial and error with your money or you can learn exactly where to spend in order to succeed.

Principle #3: Knowing What to Market

Knowing what to market is just as important as you marketing strategy. The products you choose must be in demand by the industry. The best ways to learn what will sell is by doing your research on the products you plan on marketing. Most reputable affiliate marketplaces on the internet provide valuable statistics to help aid marketers in choosing a hot product.

The 3 online easy money making principles may seem quite simple, and they can be if you know exactly where to find the resources. The hard part about getting your hands on reliable resources is the deception of so many novice internet marketers trying to make a quick buck. It seems like everywhere you turn on the internet, there are some sort of advertisement claiming success overnight. Unless you can learn years of research overnight, you may want to consider some comprehensive internet marketing training.

if you are truly dedicated to earning an solid income online, you must seriously consider taking the time out to learn the 3 online principles. These strategies will not create wealth for you overnight, but they will provide you with a foundation that you can use to propel your internet career.

The best tool I have found to achieve that success is joining an online training membership club. The advantage of joining a membership club is being able to get access to professionals that can provide you with proven techniques. A membership club also puts you in direct contact with real people whose success relies upon helping you succeed.

For more data on how to make money online via the world wide web, you can visit money making ideas.