Blogging success is dependent on the amount of subscribers your blog has. In short, a blog without a good number of subscribers is bad for business. So be sure to use these simple tips to gain more subscribers today.

1. Have clear focus – Unless your blog has a clear focus, it’s going to be hard to convince people to subscribe. Think of it this way – They won’t know what to expect from your post. If you write about ten different topics, the chances are likely that they are going to pass on subscribing to your blog.

2. Write valuable content – Content is king. No matter how your blog design rocks, if your blog’s articles do not offer value to your readers, they are most likely not going to visit your blog again. In order to grow your blog, offer as many value to your readers.

3. Publish new posts frequently and consistently – If you pay attention to the blogosphere, most big blogs post on a daily basis. This is not a coincidence. When you post daily, the chances of your articles landing the interest of readers will increase. Secondly, it will indicate that your blog is active. I’m not saying that you should post daily as it can be very time consuming for individual bloggers. Try to seek a minimum of 3 posting a week for the best visitors – subscribers conversion.

4. As few steps as possible – People are lazy in general. If your rss subscription requires more than 2 steps, the chances are likely that your readers will hesitate to subscribe. Make sure you make it as easy as possible for your readers to subscribe.

5. Encourage readers to subscribe at the bottom of every post – Apart from having an RSS icon and email subscription form above the fold, it is also important to place them below each single post. Why? Because right after people finish reading your articles, they will look for something to do next, and subscribing to your blog is a good option. Additionally, if the article they just read was really good, they will be on the right mindset to subscribe and receive more of your articles in the future.

6. Use an email subscription form – For most bloggers, an email subscription form will convert better than a simple “Subscribe via email” link. That is because Internet users are used to seeing those forms around, and typing their email address there is quite intuitive. The top of your sidebar is a good spot to place one.

7. Run a contest – Contests are very popular on the blogosphere. If you have a somewhat popular blog, in fact, it is not difficult to raise some prizes and create one. By making subscribing to your RSS feed a requirement to participate, you could quickly boost the number of subscribers that you have. If you want to control who is going to take this action, use the email subscription method.

8. Use icons to offer subscription on the most popular RSS readers – One practical thing that you can do to reduce the number of steps required to subscribe to your feed is to use RSS reader specific icons (e.g., “Add to Google Reader” or “Subscribe on Bloglines”). Just analyze the most common RSS readers among your subscribers and add those icons to the sidebar.

Nik Imran is the author of IMakeABlog, a blog that provides guide on how to make a blog. If you are interested in creating a blog, be sure to check out his guide on how to choose domain name.

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