Your About page is a page that explains who you are, what your blog is about, and how to contact you. If someone is new to your blog, they’ll most likely click on your About page to find out more information. Likewise, if you’re passing out business cards at an event or conference, when people return home and check out your blog, they’ll likely click on your About page first just to get a feel for who you are. These days a blogger can’t ignore her About page. It’s your online resume of sorts; your virtual “How do you do?” Whether you’re using your blog as a way to attract PR and marketers, a resource for your new book, a way to attract publishers, or just as a hello to new visitors, you need to put some time and effort into this page.

What should a basic About page include?

1. A picture of yourself – Put up an image of yourself. People like it. You don’t have to look like a film star! Even better, you might want to publish a video of yourself.

2. An overview of what your blog is about – Share your elevator pitch (the short explanation of what your blog is about) and then expand the explanation. This is the perfect opportunity for you to explain why you’re different from the other bloggers who write in your niche. What makes you special?

3. Your contact information – It’s always nice to include your contact information at the “About” page, especially so if you do not have a contact page. If you’re worried about bots harvesting your e-mail and using it for spamming purposes you can make it harder for those bots by using a modified version of it (e.g., me[at]blogging[dot]com).

4. Share interesting information about yourself – Maybe you like old music? Perhaps you’re good at tennis? This is the time to introduce yourself to the world. Make sure to not only include why people should read your blog. Have something to share that others might find interesting as well.

5. Write in first person – I know there are some well known bloggers who writes in third person for their introduction in the “About” page. Personally, I would not recommend new bloggers to write in third person. This is because unless you’re already well known, it’s obvious you wrote it yourself. If you must write in third person, you can always wait till your blog grows bigger.

6. Your goals – This can be your goals for your blog, your short- or long-term goals for your life (if it’s related to what you blog about), or just the goal of the About page (to introduce yourself or encourage people to contact you or whatever).

Think about the last time you read a book – chances are you checked out the author’s bio and maybe wanted to see his picture in addition to the bio. This helps you get a feel for the person writing the words you’re reading, helps you feel more connected to the words, helps you to care about them more deeply than if you were reading an anonymous person’s post. So remember to get your About page up if you still haven’t.

Nik Imran is the writer for IMakeABlog, A blog that provides guide on how to make a blog. Besides blogging tips, he also provide blogging tool reviews. You can check out his thesis review to learn more.

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