If you own a well established blog within a particular niche, you have a potential money maker. One way to improve your blog income is to focus on attracting both big advertisers and traditional media. Here are some tips on how to do so:

1. Show them the banners – If you currently have no paid placements on your site, put up house ads or partner ads in the same spot you would run a paid spot. (A house ad refers to banners for other products or sites that you or your company own).

2. Don’t use Google AdSense on your site – OK, this could be the most painful one for most people especially if you are generating a few hundred bucks a month from it already. But Google ad sense devalues your site and makes it look unprofessional. You have to ask yourself, “Do I want some real revenue from my site or Google’s table scraps.”

3. Focus on a specific topic and try to become an authority figure – Try to spread your opinions and research by contributing articles to blogs, newsletters, online magazines, and other things. Try to get interviews by other bloggers. You want to prop yourself up on a pedestal so that you look worthy of having advertisers on your blog.

4. Keep your blog professional – Try not to talk about yourself too much. You do not want to scare your advertisers away. They’re looking for a blog that is for a specific topic or industry. That means they want you to talk about it otherwise it will not feel like they’re advertising on a blog that really has a topic or goes within an industry.

5. Think of your blog as a business – Monitor your traffic and webpages with conversion ratios in mind. Set up auxiliary streams of income (Job board, online stores) to improve your site’s perceived income value.

6. Hire writers/guest bloggers – Once your blog has grown huge, I recommend you to hire writer/guest bloggers so you can focus on strategic planning for your blog. Multiple writers will also help establish your blog as an online publication or community blog. Think Mashable.

As advertising can generate a substantial amount of regular income, make sure to make the most out of your blog by following these tips. Happy blogging.

Nik Imran is the creator of IMakeABlog, a blog that provides guide on how to make blog. You can check out one of his article on how to install themes.

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