In this edition of OK to Make Money Online, let us take a look at Search Engine Optimization (SEO). SEO seems to be the hotbed of conversation on the net these days. It is really simple and yet seems to have such a mystique about it. Why? It is really not an art.

The problem for Google is it has only started using natural language, so it has to resort to taking your article text apart and trying to figure out what your site’s main subject or topic is. When this is done, it can send you the most appropriate ads to be displayed on your site. However, it may not be the best words to drive traffic your direction, and isn’t this the point?

Take most sites: they are all over the place with the subject matter. One article may be about shoes, another about clothes and on the same site cooking utensils. So how does Google rate the site and what ads does it display? We have to help Google out here and in response, they will rate your page higher in page ranking.

Now that you have looked over your site, what is you main topic? If your website were a dog, would it be a purebred pedigree or a mutt? If it’s a pedigree, read on. If it is a mutt, we have to fix it now. Start by breaking the site into major topics like your house, bathroom, kitchen, bedroom, etc.

Now for each major topic, you will need to create a blog or website. However, first you need to research the keyword you will use for each of your major topics. This is where Google’s Keyword Tool (under Adwords) comes in to play. When you use this tool properly, it will help you to focus on a proper keyword or long tail keyword.

After you have completed your research and have determined the best keyword, it is time to find a URL that will contain your new keyword. Go to Blogger and see what can find. When you find a URL with your keyword then start using your keyword on every page and in every article, including the Privacy Page and the About Page. When you have completed your first website, go on to the next and do the same till you have covered all your categories or keywords.

Take any articles that were already on your old site and rewrite them using the appropriate keyword for the article. Make sure you use your keyword or phrase in the title, opening paragraph, body and closing paragraph. Copy that article to the new website and publish it.

Does your site contain pictures? Good! Make sure that every picture has a sentence or caption that includes your keyword.

However don’t overdo it! Overuse was used by Black Hats to trick Google. Google now detects if you overuse a keyword, and will flag you for keyword stuffing.

Let’s review: make sure your sites are narrow in scope but not too narrow, research your subject, pick the best keyword or key phrase, use your keyword in everyplace you can, but don’t overuse in articles. This will help you make money online.

Michael

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